SEO is referred to as “search engine optimization.” It is the process of optimizing a website’s technical configurations and content to increase its discoverability and popularity among users. The objective is to improve the website’s ranking in search engine results. The higher the website’s ranking, the greater its visibility.
The SEO cost in Kenya varies depending on the organization’s size. For instance, a small organization’s SEO prices in Kenya range from Ksh 30,000 to Ksh 100,000. For a large organization, this can cost almost Ksh 150,000. The price varies depending on the size of the company or business. The price you pay varies from one retailer to another. Mainly, they consider factors such as skills and expertise, keyword difficulty, and SEO tools.
SEO has no fixed price since it usually depends on several factors. The higher the competition around your business, the better optimized your website will be. Hiring an SEO agency for your organization is the easiest part. It would be best to look for critical factors that will show that the SEO is qualified, such as a technical audit and SEO strategy.
Types of SEO in Kenya
Below are six types of SEOs found in Kenya :
1. International SEO
International SEO helps to improve your website’s organic traffic from different sectors and languages. When you want to qualify as an international SEO, you have to target marketing content and give permission to make transactions in their currency.
2. Local SEO
This is the best type to make the business visible in local searches on Google. It reaches people by analyzing their behavior via many search engines. It has an opportunity to rank higher in the search results and the local map pack at the same time. It helps grow your business and increase traffic to your website.
3. Ecommerce SEO
This is helping to get traffic by paying for search, but it’s cheap. It is used to create an online website to rank higher whenever people search for goods or services.
4. Technical SEO
Indexing your website so that Google Web can easily boost crawling on your site because you know anything technical to improve search ranking and site indexing to help both crowings.
5. On-Page SEO
It is all the copy on your web pages that helps you rank. This is anything on your web pages that is a blog, web copy, or product copy between relevant content. Under this type, Google will look for a keyword on your website to match the search queries it runs.
6. Off-Page SEO
These are the strategies and actions taken away from the website. Here are all the things happening away from your website that help your SEO ranking. This external website is relevant to your business and has good page authority. Using this process, Google will transfer some of its page authority to your website to improve your Google experience.
There are examples of off-page SEO, which include the three listed below:
1. Social media marketing
2. Brand building
3. Guest blog
Benefits of SEO in Kenya
There are some benefits to doing SEO in Kenya. Below are four benefits of SEO in Kenya:
1. 24/7 customers support if you do SEO
2. Free SEO consultation offered in Kenya
3. Free reports if you do SEO in Kenya
4. It is affordable
Why is SEO important in Kenya?
There are several important factors to consider when it comes to SEO. Below are just five of them:
1. Website Audit
Before you optimize your website for search, an SEO company will need to find out if your website is currently optimized in SEO terms. The agency will let you know what to do on this website audit to improve the results.
2. Research Keyword
SEO builds the online presence with relevant search results. The agency will decide which keyword results will assist your company’s goals. This is used to find out the keywords related to your business as you target your audience.
3. SEO Increase Sales
If your company does not invest in SEO, your website will not appear on the first page of a search engine, which means that a large number of people will be unable to find your company on the internet. It helps your business or company change in ways that make it better than others. The results of a company can be seen by browsing to access a business that invests in SEO
4. SEO Raising The Brand of Recognition
Brand recognition is part of a successful marketing strategy. This does not necessarily lead to an instant sale, but it can help build relationships with clients.
5. SEO Boots Leading Generation
When your company focuses on leading in the future, it will depend on its long-term or short-term goals. SEO helps your business get the best quality, which will lead to your sales team working efficiently.
Factors of SEO in Kenya
When it comes to SEO, the most important factors to consider are those listed below. Below are three factors to consider:
1. Title Name
The title name is the website’s tag that will be seen on search engines. On Google, when you are searching for content, the part that contains the name of your organization that you click is the title page.
2. Meta Description
This is the result underneath the title tag and the URL. It is a summary of a webpage, which is usually around 150 characters long. Good meta descriptions are ideal for SEO because they generate traffic and aid in the ranking of pages on Google.
3. Quality of Contents
The content you post is an essential part of SEO in Kenya. All the content on your website must be original and not copied or rewritten from another website.
If you are reading the content, the search engine can determine if you stole the content or not. When you steal from others, it may cause you to be banned. You should be able to identify the keywords and all related keywords.
