Upon launching a business website in Kenya, you must adhere to certain requirements. With a website, you can offer products or services online. You can also develop yourself as an industry leader, guide your firm to reach and interact with clients, and make your brand noticeable.
To start a business website in Kenya, you must do everything that needs to be done. For example, you must plan your website, sell your business website, make great content for your website, and optimize your website for search engines. To launch your business website in Kenya, you must adhere to these standards.
If you want to start a website-based business, it’s a good idea to sell unique products and official services in your field. The key to success in a website business is to provide marketable items or services and to sell them effectively.
What Are the Types of Websites?
There are three types of websites in Kenya, as illustrated below:
1. Dynamic Website
A dynamic website design contains dynamic data. This implies relying on the changes that are occurring. Depending on the criteria, the site data is automatically updated. The plan was created on a content management system, or CMS, such as Joomola or WordPress.
a. Joomola is a prevalent CMS used by individuals, independent companies, and other prominent businesses. It is pretty easy to use.
b. WordPress is the easiest and most simple platform in Kenya. It is the best CMS in Kenya. It offers tons of plugins and themes to design a website. Once its features are easy to use, people from non-technical backgrounds can also use this open-source platform.
2. Static Website Design
When you want several pages on your website and do not need the data to change, use this static design, as it’s the best. The information on the statistics site remains the same and has not changed over time.
Static websites are made using Hypertext Markup Language (HTML), Java, and Cascading Style Sheets (CSS), which are very simple to create. They are regarded as integrating complex functions and features. In addition, statics should be updated manually.
3. Ecommerce website
This is the selling and buying of goods online. As you have a store that includes your sales, you need an e-commerce website that your customers can search online.
An e-commerce platform encourages you to deal with all the technical parts of the website. There are many platforms where you can design e-commerce, like Zencart, Open Cart, and WooCommerce.
This type of website is affordable. It is perfect for people who do not want to spend a lot of money on designing a website since it’s less complex, and any person can use it to create a personal website that may serve the same purpose.
The above business types can help you handle and run your business efficiently. It is vital to select a designer that meets the company’s needs, and it will not cost you more money to run your business.
Why Website Is Important for a Business
A business website is essential today since it has favored many people, especially in Kenya, where most people are tired of moving from one place to another to buy goods. Because of the higher prices, they create an online business that is accessible to anyone.
Below are five important aspects of the website business in Kenya:
1. Sales
Customers can access your business’s website from all over Kenya, which means that it can reach a lot more people. The website helps your business break geographical barriers and significantly increase its sales.
2. Cost Effective
Creating a website is simple and inexpensive. Even though all online businesses are much cheaper than their physical counterparts, you shouldn’t forget about important things like furniture, leasing, and interior design. Furthermore, they must employ labor, which raises costs. Only by building a website will people be able to purchase products at a lower cost.
3. Marketing
Marketing plays an essential role in the expansion of your business. Having a website makes it pretty and easy to spread the word about your business of selling websites. If you have a website, you can appear on the search engine where people will search using the domain name of your business or even a keyword. There are two types of marketing methods used primarily in Kenya, which include: Search engine optimization (SEO), Search engine marketing (SEM)
4. Portfolio
This is a collection of financial investments such as stock control, commodities, cash, and bonds, which are the portfolio’s core. If you are selling your products online, do not limit your website. Just create a portfolio that allows you to show how well you are doing in the business.
Having a website in Kenya has become necessary in this digital world. Any business without a website loses multiple opportunities that can come online. The website can provide a map of your business and a location where you can be physically found.
5. Visibility
A website can become your online business or showroom at a minimal cost. Any physical store will have visibility within a particular location, depending on its type. Regarding a business with an online presence, visibility and reach know no bounds. Customers from any corner of Kenya can reach your website.
How Do I Register a Website in Kenya?
Website registration is the act of reserving a name on the network for a given time, basically one year. It is very important to know that this domain name will always belong to you as long as you keep renewing it. There is no way you can purchase a domain name forever. A domain name is an address of your website used on the internet that is typed into a web browser’s URL bar to reach your website.
To register a website in Kenya, you should meet the requirements such as a domain name, web hosting, and WordPress, which are the main factors to be considered. Having a website registered in Kenya is the best investment you can make for your business.
In Kenya, you don’t have to hire a web developer or freelancer to make a website because you can do it yourself from scratch. Building a website will help you display your products or services. You can also share your thoughts on a specialized topic.
Requirements to Register Website in Kenya
1. Website’s Domain Name
It is important to have a business website. A domain name is a website address that will let people reach you on the internet by typing it into the web browser. When selecting a domain name, it should be relevant to your business, and you should contact many people with your site.
2. Hosting Platform
When you have chosen your domain name, you can now choose where to host your website. A host is a service that stores your website and transforms it for online browsers, or visitors. You can hire a web developer to help you create the business website.
3. Security Maintenance
Web maintenance ensures that the site is well-secured to prevent cyberattacks. This can be done by putting in place high levels of firewalls, and antivirus measures; a site without any security measures can be distracted, or the information can be stolen entirely by an individual with malicious intent.
4. Software Updates
Updating software in the website’s hosting can be used to keep a website running smoothly. This update can work well to avoid security matters and improve the website’s overall speed and responsiveness across many devices.
Related Articles
How Much Does Website Hosting Cost in Kenya?
How Much Is an Ecommerce Website in Kenya?
